Introduction

God is Our Light

We were created by light and for light. We become light when we live out the truths of our faith with integrity. When we thoroughly commit to living lives of discovery, excellence, and joy. When we are invested in engaging with our community, nation, and world. When we bring people together — respecting others on their life journey — and create cultures of encounter, understanding, and love.

With Christ as our guide, we live lives of consequence at The Catholic University of America.

Here, we lead with light.

Protecting Our Brand

The quality and consistency of images and messages will result in a positive impression of The Catholic University of America.

All visual communications — internal and external — such as social media, websites, posters, banners, billboards, flyers, brochures, digital/print ad campaigns, stationery, and even spirit wear, enable us to reach our worldwide audiences. It is through the use of these communication tools that we are able to project an accurate, favorable, and consistent identity.

Please be mindful of the important part you play in this effort, as we all must be good stewards and protectors of the University’s image and brand.